Worlasi Responds to Criticism Over Music Promotion: “People Don’t Understand What Goes Into Pushing Songs”

Ghanaian alternative musician Worlasi has responded to perceptions that he does not actively promote his music, saying the criticism often overlooks the realities of how much investment goes into music marketing and distribution.

Speaking in an interview with Kafui Dey, the Jealousy hitmaker addressed comments from fans and industry observers who believe he does not “push” his songs enough for mainstream success.

According to him, such assumptions fail to consider the financial and structural demands behind music promotion in today’s industry.

“People look at me and say I don’t push my songs, but they don’t understand what goes into it. People are spending huge amounts of money on promotion,” he said, noting that some projects receive massive funding that ensures constant visibility across platforms.

Worlasi stressed that visibility in music is not always a matter of talent or effort alone, but also significant financial backing and strategic marketing. He explained that while some artists benefit from heavy investment, others operate independently and must work within limited resources, which affects how far their music travels.

The artist added that despite these challenges, he remains confident in his sound and artistic direction, even if it does not always follow mainstream promotional patterns.

Worlasi made the remarks while reflecting on his song Jealousy, which he described as a personal expression of frustration, ambition and the realities of navigating the music industry as an independent artist.