People Think Football Leaders Are Thieves, But That’s Not the Reality — Sannie Daara Defends CAF Governance

Confederation of African Football (CAF) Media Officer Ibrahim Sannie Daara has pushed back against widespread perceptions of corruption in football administration, arguing that many people wrongly assume football leaders are motivated primarily by money.

Speaking in an interview with broadcaster Kafui Dey, Daara said the public often misunderstands the motivations of individuals who serve in football governance.

“People think generally that people in football are thieves, and a lot of people think that people go into football leadership because they want to make money,” Daara said.

He pointed to CAF President Patrice Motsepe as an example of a football administrator whose involvement in the game is driven by service rather than financial gain.

“Our president, President Patrice Motsepe, is the fourth-richest man in Africa. He gives his own money, $10 million every year. He has never taken one penny from CAF,” Daara stated.

According to him, Motsepe also uses his private resources to support football activities across the continent.

“He uses his own private jet to attend meetings,” Daara added.

The former Ghana Football Association Communications Director argued that football administration often offers influence and visibility rather than financial rewards.

“Football gives people popularity. It gives people leverage and respect in society,” he said.

Daara noted that many business leaders and influential personalities are attracted to football because of the opportunities it provides to connect with communities and gain public recognition.

“Football can send you somewhere where, even if you’re a rich man, you won’t reach,” he said.

He further suggested that football has historically served as a pathway to leadership and influence, citing examples of prominent figures whose association with the sport elevated their public profiles.

Daara’s comments come amid ongoing discussions across Africa about transparency, governance and accountability in football administration, issues that continue to shape public perceptions of the sport’s governing bodies.

Despite the criticism often directed at football officials, Daara maintained that many administrators are committed to developing the game and serving the interests of football on the continent.